Ranch Snack Wrap

The iconic McDonald’s Ranch Snack Wrap has returned! Savor crispy McCrispy chicken, creamy ranch, lettuce & cheese in a soft tortilla. A satisfying 390-calorie classic, or try our flavorful Spicy Veggie One Wrap.

For years, the McDonald’s Snack Wrap was more than a menu item; it was a fan obsession. Its disappearance left fans eager for its comeback, fueling demand and making its return highly anticipated. Now the Snack Wrap is officially back, raising the question: Will it measure up to its former glory?

Many are asking: Is the Snack Wrap as good as before? What are its new flavors? Is it worth the return? Details about availability, nutrition, and competition make the comeback even more compelling to those eager for its revival.

This guide provides a clear review and comparison of the new Snack Wrap, highlighting what’s changed, what remains the same, and why its return matters. Find everything you need to decide if the revived Snack Wrap lives up to the legacy fans demanded.

Brief History of the McDonald’s Snack Wrap (and Why It Left)

The rise of a cult classic
McDonald’s introduced the Snack Wrap in the U.S. in the mid-2000s (officially rolled out in 2006) as a compact, drive-thru-friendly chicken option served in a soft tortilla. It was positioned as a “snack-size” alternative — cheaper and lighter than a full sandwich that fit growing customer demand for portable, smaller-portion meals.

Why it resonated
Customers loved the Snack Wrap because it hit three sweet spots: convenience (easy to eat on the go), perceived value (a lower price for a smaller portion), and a lighter alternative to burgers making it popular for quick, in-between meals. The product filled a clear market niche: offering portable, lower-calorie options for drive-thru traffic and value seekers.

The disappearance and public outcry
Over time, the operational drawbacks of the wrapper became more visible inside restaurants. Franchisees and operations teams repeatedly cited the item’s complexity, including extra preparation steps, tortilla steaming, cutting, and assembly, as a drag on speed and consistency.

While versions of the wrap were phased out regionally earlier, Snack Wraps were widely removed from U.S. menus around 2016 due to operational reasons. Later, menu streamlining during the pandemic accelerated their removal at many locations. The decision triggered notable customer backlash and persistent calls for a comeback.

Canada kept them, and that stung U.S. fans
One of the long-standing frustrations for American customers was seeing the item remain on McDonald’s Canada menus (including grilled and crispy variants like the Ranch Snack Wrap), even as U.S. locations went without, a continuity that fueled nostalgia and demand north of the border.

The power of nostalgia and social media
Even years after its removal, social buzz, from viral posts to Change.org petitions and repeated pleas on Twitter, TikTok, and Reddit, kept the Snack Wrap in cultural memory. Fans organized campaigns, shared “bring it back” posts, and amplified demos of copycat recipes; that collective noise helped turn the Snack Wrap into one of the most requested comeback items in McDonald’s modern history.

The Snack Wrap’s arc illustrates how a relatively simple menu item can achieve “cult status” when it uniquely meets a customer’s need (portable, smaller portions) and is then taken to the next level. For restaurants, the lesson is twofold: operational complexity can kill a popular idea, but nostalgia and social proof can create powerful re-entry demand, making a discontinued item a branding and PR asset if brought back thoughtfully. Recent corporate moves to reintroduce the wrap underscore how consumer voice and cultural momentum can reshape menu strategy.

The Grand Return: What’s New with the Snack Wrap?

The official announcement & why it matters
McDonald’s formally confirmed the return of the Snack Wrap nationwide in a corporate release announcing a July 10, 2025, relaunch, a move the company says was driven directly by fan demand and long-standing social buzz. The clearest primary source is McDonald’s own statement; major outlets (ABC, CBS, Business Insider) ran follow-up coverage that amplified the timing and national rollout.

How and when the news broke
McDonald’s teased the comeback on social platforms in April, then issued the official statement and press materials in early June, along with a firm date (July 10). News outlets published details immediately after the corporate release, creating widespread anticipation across social media and food press.

Confirmed flavors & core components
McDonald’s confirmed the initial nationwide lineup will launch with two primary flavors: Ranch and Spicy. To clarify the comparison, the new Snack Wraps utilize the recently introduced McCrispy Strip (a crispy chicken strip) instead of the previous chicken options, with a focus on a simplified lineup rather than the full range of earlier variants. Other components remain shredded lettuce, shredded cheese, and either ranch or spicy habanero-style sauce, all wrapped in a soft flour tortilla. They’re priced as an affordable snack option and offered à la carte or in combo pricing where available.

McDonald’s vs. The Competition: Ingredients, Pricing & Value

Wrap Name	Restaurant	Price (Est.)	Calories (Est.)	Key Ingredients	Pros	Cons
McDonald’s Crispy Ranch	McDonald’s	$2.99	330	Crispy chicken, ranch, lettuce, cheese, tortilla	Convenient, classic flavor, satisfying crunch	Higher in calories/fat, smaller size
KFC Classic Twister	KFC	$4.50	650	Crispy chicken, pepper mayo, lettuce, tortilla	Larger, more filling, distinct KFC flavor	Significantly higher calories, less variety
Wendy’s Grilled Chicken Wrap	Wendy’s	$3.59	300	Grilled chicken, cheddar, lettuce, honey mustard	Healthier, fresh ingredients, good value	Less flavor variety, not as widely available
Chick-fil-A Cool Wrap	Chick-fil-A	$8.29	660	Grilled chicken, greens, cheese, dressing	High quality, fresh, large portion	Expensive, higher calories, limited sauce

Detailed Ingredients:

+ Chicken Strips

Ingredients: Chicken Breast Tender With Rib Meat, Water, Vegetable Oil (canola Oil, Corn Oil, Soybean Oil, Hydrogenated Soybean Oil), Seasoning [salt, Garlic Powder, Brown Sugar, Onion Powder, Monosodium Glutamate, Natural Flavors (including Extractives Of Black Pepper), Maltodextrin, Modified Food Starch, Sodium Phosphate]. Battered And Breaded With: Wheat Flour, Water, Modified Corn Starch, Salt, Leavening (sodium Bicarbonate, Sodium Acid Pyrophosphate, Sodium Aluminum Phosphate), Spices (including Celery Seed), Yellow Corn Flour, Onion Powder, Wheat Gluten, Sugar, Garlic Powder, Monosodium Glutamate, Yeast, Soybean Oil, Natural Flavors, Maltodextrin.
Contains: Wheat.+ Flour Tortilla

Ingredients: Enriched Flour (bleached Wheat Flour, Malted Barley Flour, Niacin, Reduced Iron, Thiamine Mononitrate, Riboflavin, Folic Acid), Water, Shortening (intereserified Soybean Oil, Soybean Oil, Hydrogenated Soybean Oil, Hydrogenated Cottonseed Oil), Contains 2% Or Less: Sugar, Leavening (baking Soda, Corn Starch, Sodium Aluminum Sulfate, Calcium Sulfate, Monocalcium Phosphate), Salt, Mono-diglycerides, Vital Wheat Gluten, Dough Conditioner (sodium Metabisulfite, Corn Starch, Microcrystalline Cellulose, Dicalcium Phosphate).
Contains: Wheat.+ McCrispy Ranch Sauce

Ingredients: Soybean Oil, Cultured Buttermilk (low Fat Milk, Lactose, Salt, Vitamin A Palmitate, Vitamin D3), Sour Cream (cultured Pasteurized Milk, Cream, Nonfat Dry Milk, Modified Corn Starch, Sodium Tripolyphosphate, Guar Gum, Calcium Sulfate, Carrageenan, Mono & Diglycerides, Potassium Chloride, Locust Bean Gum, Potassium Sorbate [preservative]), Water, Distilled Vinegar, Sugar, Contains 2% Or Less: Salt, Sour Cream Powder (cultured Sour Cream, Skim Milk Solids, Whey, Sugar, Citric Acid, Lactic Acid), Spices, Whey Protein Concentrate, Onion Powder, Garlic Powder, Lactic Acid, Potassium Sorbate And Sodium Benzoate (preservatives), Xanthan Gum, Yeast Extract, Dehydrated Parsley, Dehydrated Chives, Modified Guar Gum, Xanthan Gum, Calcium Disodium Edta (protect Flavor).
Contains: Milk+ Shredded Lettuce

Ingredients: Lettuce.+ Shredded Cheddar/Jack Cheese

Ingredients: Cheddar Cheese (cultured Pasteurized Milk, Salt, Enzymes, Annatto [color]), Monterey Jack Cheese (cultured Pasteurized Milk, Salt, Enzymes), Potato Starch (to Prevent Caking), Natamycin (natural Mold Inhibitor).
Contains: Milk

McDonald’s Snack Wrap: The Ultimate Taste Test & Detailed Review

✅Signature McCrispy™ Strip: Enjoy the satisfying crunch of our perfectly seasoned chicken strip, the heart of this beloved wrap.
✅Creamy Ranch Perfection: Drizzled with our rich, tangy Ranch sauce that brings all the flavors together in harmony.
✅Fresh & Flavorful Fillings: Complemented by crisp shredded lettuce and a blend of savory shredded cheese, all tucked into a soft, warm tortilla.
✅Perfectly Portioned: A satisfying 390-calorie option, ideal for a quick lunch, an afternoon snack, or a lighter meal on the go.

Flavor	Chicken Type	Sauce	Overall Taste	Texture	Notes
Crispy Ranch	Crispy	Creamy Ranch	Savory, tangy	Crunchy chicken, soft tortilla	Classic combo, good crunch
Crispy Honey Mustard	Crispy	Sweet & Tangy Honey Mustard	Sweet, savory, slight tang	Crispy chicken, soft tortilla	Distinct flavor, popular alternative
Grilled Ranch	Grilled	Creamy Ranch	Lighter, tangy	Tender chicken, soft tortilla	Healthier option, less intense
Grilled Honey Mustard	Grilled	Sweet & Tangy Honey Mustard	Mildly sweet, savory	Tender chicken, soft tortilla	Balanced, refreshing

Nutritional Deep Dive: What’s in Your Snack Wrap?

Here’s a quick overview of the Ranch Snack Wrap’s nutritional value:

Calories	390 Cal.
Protein	17g
Total Carbs	31g	11%
Total Fat	22g	28%
Saturated Fat	6g	32%
Trans Fat	0g
Cholesterol	45mg	15%
Dietary Fiber	1g	5%
Total Sugars	3g
Added Sugars	2g	3%
Vitamin D	0mcg	0%
Calcium	130mg	10%
Iron	2mg	10%
Potassium	250mg	6%
Sodium	900mg	39%

*Percent Daily Values (DV) are based on a 2,000 calorie diet.

Mastering Your Snack Wrap Experience: Tips & Customization Hacks

Customization Idea	Description	Impact on Flavor/Texture	Why Try It?
Add Mac Sauce	Request a side of Big Mac sauce or add directly	Creamy, tangy, mimics Big Mac flavor	For a unique, iconic McDonald’s twist.
Extra Lettuce/Onion	Ask for additional shredded lettuce or diced onion	More crunch, fresh bite, slight sharpness	Adds freshness and texture, cuts richness.
Swap Cheese for Pepper Jack	If available, ask for pepper jack cheese	Spicy kick, more robust flavor	For those who prefer a bolder, spicier profile.
Grilled Chicken & No Sauce	Opt for grilled chicken and a very light sauce or none	Lighter, healthier, highlights chicken flavor	Focus on the chicken, reduce calories/sodium.
Add a Hash Brown	Unwrap the Snack Wrap and add a hash brown inside	Added potato crunch, breakfast fusion	A popular “secret menu” hack for extra texture and flavor.

Suggested Pairings with Other McDonald’s Items:

Expert Tip:Pairing Suggestions: Consider pairing the Snack Wrap with a side salad instead of fries for a lighter meal, or a McCafé drink for a satisfying combo.
Beverage recommendations.
Side dish ideas.

Pros and Cons: A Balanced View of the Revived Snack Wrap

The Advantages:	The Disadvantages:
Convenience and portability.	Potential for it not to live up to nostalgic expectations.
Nostalgia factor and satisfying fan demand	Nutritional concerns for some variations.
Affordability (if priced competitively).	Limited-time availability (if applicable).
Lighter option compared to a full burger.	Consistency issues across locations.
Customization potential.	Smaller portion size for the price compared to other menu items.

Frequently Asked Questions (FAQs) — Snack Wrap Return

Is the new Snack Wrap exactly like the original?

Not exactly. The relaunch uses a crispy McCrispy Strip and fewer flavors. No grilled option at launch.

What flavors are available?

Ranch and Spicy are available at launch. Other variants are not included initially.

How much does the Snack Wrap cost?

The Snack Wrap is $2.99 at rollout. Price may vary by area and platform.

Is the Snack Wrap a permanent menu item?

Yes. It’s positioned as permanent, though menu availability can vary by location.

Can I customize my Snack Wrap?

Yes, usually. Customization options may vary by location and app; check before ordering.

What are the calories in the Snack Wrap?

Ranch Snack Wrap has 390 calories. Combo or other versions will differ in calories.

Where can I find the Snack Wrap? (Is it nationwide?)

Available nationwide since July 10, 2025. Check your local restaurant/app for details.

Why did McDonald’s bring the Snack Wrap back?

McDonald’s brought it back due to fan demand and a strategy focused on chicken innovation and value.